Science believes you can buy happiness.
A University of British Columbia study suggests purchasing material goods would make us more happy over a period of time compared to the happiness we get from an experience.
Daily Mail reports the researchers as saying experiences provide intense feelings that will eventually fade but material things remind a person about the happiness they felt when they first received it.
Aaron Weidman, one of the researchers explained: “The decision of whether to buy a material thing or a life experience may therefore boil down to what kind of happiness one desire.
“Consider a holiday shopper deciding between tickets to a concert or a new couch in the living room.
“The concert will provide an intense thrill for one spectacular night but then it will end, and will no longer provide momentary happiness, aside from being a happy memory.
“In contrast, the new couch will never provide a thrilling moment to match the concert, but will keep the owner snug and comfortable each day throughout the winter months.”
Phil