Guys who are in deeply in love usually go all the way when buying an engagement ring.
A study from the University of Colorado Boulder reveals that people are more likely to overspend when purchasing sentimental objects for loved ones.
The study revealed while shopping for sentimental gifts like an engagement ring, people will opt for the more expensive option – even when items in question are of the same quality, reports Daily Mail.
When all things are equal, people shopping for loved ones will pass up on less expensive options or refrain from seeking out lower price options in the first place, the researchers found.
According to the researchers, their findings indicate a general reluctance to put a price on love; people will spend more money even when it isn’t necessary.
This tendency for people to avoid less expensive options and not negotiate price when it comes to purchasing sentimental objects for loved ones makes it easy for sellers to exploit consumers.
“People’s buying behaviour changes when they’re making purchases out of love because it feels wrong to engage in cost-saving measures,” said Peter McGraw, lead author of the study, Daily Mail reports.